KDS

"Mobile phones: This could be your last call" campaign launches

KDS, in conjunction with our partner Brake, are launching a hard hitting campaign highlighting the unacceptable risks of using your mobile phone while driving.

 

A 2006 survey by Brake and Green Flag of more than 1,000 drivers found that 36% said they use a hand-held mobile while driving. 22% said they use a hands-free phone.


If you talk on a mobile phone while driving (hand-held or hands-free), you’re four times as likely to crash and as impaired as a drink-driver.


Our new van campaign focuses on the tragic case of Rebekka Hudd; killed on a pavement by a driver on their mobile phone.


KDS are unique in the world for using our distribution vans to promote road safety.


We thank Brake and Rebekka’s family for their valued support with this campaign.


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